Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Aurora Silk Vest Top - Black/Multi

    AriesAurora Silk Vest Top - Black/Multi$396.50S / M / L

  • Aurora Silk Pyjama Shirt - Black/Multi

    AriesAurora Silk Pyjama Shirt - Black/Multi$369.20XS / S / M

  • Leopard Chains Hawaiian Shirt - Multi

    AriesLeopard Chains Hawaiian Shirt - Multi$362.70XS / S / M

  • Paisley Half Zip Fleece Jacket - Paisley

    AriesPaisley Half Zip Fleece Jacket - Paisley$473.20S / M / L

  • Reversible Furry Leopard Parka - Leopard

    AriesReversible Furry Leopard Parka - Leopard$747.50S / M / L

  • Classic 2 Chains Hoodie - Black

    AriesClassic 2 Chains Hoodie - Black$309.40S / M / L

  • Classic Temple Sweatshirt - Orange

    AriesClassic Temple Sweatshirt - Orange$244.40XS / S / M

  • Classic Temple Sweatshirt - Black

    AriesClassic Temple Sweatshirt - Black$244.40XS / S / M

  • Bourgeois Temple Crewneck Sweatshirt - Grey Marl

    AriesBourgeois Temple Crewneck Sweatshirt - Grey Marl$208.00S / M / L

  • Basic Pocket Longsleeve T-Shirt - Black

    AriesBasic Pocket Longsleeve T-Shirt - Black$110.50XS / S / M

  • Sans Print Longsleeve T-Shirt - White

    AriesSans Print Longsleeve T-Shirt - White$110.50XS / S / M

  • x i-D Rats Longsleeve T-Shirt - Black

    Ariesx i-D Rats Longsleeve T-Shirt - Black$110.50S / M / L / XL

  • I Heart Aries Shortsleeve T-Shirt - White

    AriesI Heart Aries Shortsleeve T-Shirt - White$91.00XS / S / M

  • Satan Shortsleeve T-Shirt - Black

    AriesSatan Shortsleeve T-Shirt - Black$91.00XS / S / M

  • No Problemo Shortsleeve T-Shirt - Pink

    AriesNo Problemo Shortsleeve T-Shirt - Pink$91.00XS / S / M

  • Classic Temple Shortsleeve T-Shirt - Khaki

    AriesClassic Temple Shortsleeve T-Shirt - Khaki$91.00XS / S / M

  • Classic Temple Shortsleeve T-Shirt - Black

    AriesClassic Temple Shortsleeve T-Shirt - Black$91.00XS / S / M

  • Classic Temple Shortsleeve T-Shirt - White

    AriesClassic Temple Shortsleeve T-Shirt - White$91.00XS / S / M

  • Two Tone Temple T-Shirt - Black/White

    AriesTwo Tone Temple T-Shirt - Black/White$123.50S / M / L

  • Project T-Shirt - White/Black

    AriesProject T-Shirt - White/Black$102.70S / M / L

  • Two Tone Temple Vest - Black/White

    AriesTwo Tone Temple Vest - Black/White$179.40S / M / L

  • x i-D NoiDea Shortsleeve T-Shirt - White

    Ariesx i-D NoiDea Shortsleeve T-Shirt - White$97.50S / M / L / XL

  • Tie-Dye Headlights T-Shirt - Beige

    AriesTie-Dye Headlights T-Shirt - Beige$149.50XS / S / M

  • Leopard Print Mesh Top - Leopard

    AriesLeopard Print Mesh Top - Leopard$201.50S / M / L

  • Rib Longsleeve Top - White

    AriesRib Longsleeve Top - White$91.00S / M / L

  • Rib Longsleeve Top - Orange

    AriesRib Longsleeve Top - Orange$91.00S / M / L

  • Rib Tank Vest - White

    AriesRib Tank Vest - White$71.50S / M / L

  • Rib Tank Vest - Orange

    AriesRib Tank Vest - Orange$71.50S / M / L

  • Rib Tank Vest - Black

    AriesRib Tank Vest - Black$71.50S / M / L

  • Rib Tank Vest - Khaki

    AriesRib Tank Vest - Khaki$78.00S / M / L

  • Rib Tank Vest - Grey

    AriesRib Tank Vest - Grey$78.00S / M / L

  • Half And Half Skirt - Black/Sable

    AriesHalf And Half Skirt - Black/Sable$357.50S / M / L

  • Print Half and Half Skirt - Black/Multi

    AriesPrint Half and Half Skirt - Black/Multi$508.30S / M / L

  • Silk Pyjama Pant - Black

    AriesSilk Pyjama Pant - Black$557.70S / M / L

  • Aurora Silk Pyjama Pant - Black/Multi

    AriesAurora Silk Pyjama Pant - Black/Multi$453.70S / M / L

  • Silk Draw Cord Track Pant - Black

    AriesSilk Draw Cord Track Pant - Black$520.00S / M / L

  • Paisley Fleece Track Pant - Paisley

    AriesPaisley Fleece Track Pant - Paisley$375.70S / M / L

  • Snow Pant - Orange

    AriesSnow Pant - Orange$373.10S / M

  • Snow Pant - Graphite

    AriesSnow Pant - Graphite$373.10S / M

  • Double Waisted Lilly Jean - Fuschia

    AriesDouble Waisted Lilly Jean - Fuschia$375.70Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Lace Bra Top - Black

    AriesLace Bra Top - Black$84.50S / M / L

  • Lace Brazillian Brief - Black

    AriesLace Brazillian Brief - Black$57.20S / M / L

  • Lace Bra Top - White

    AriesLace Bra Top - White$84.50S / M / L

  • Lace Brazillian Brief - White

    AriesLace Brazillian Brief - White$57.20S / M / L

  • Leopard Mesh High Waist Brief - Leopard

    AriesLeopard Mesh High Waist Brief - Leopard$68.90S / M / L

  • Rib High Waist Brief - Black/Black

    AriesRib High Waist Brief - Black/Black$53.30S / M / L

  • Rib High Waist Brief - Orange

    AriesRib High Waist Brief - Orange$53.30S / M / L

  • Rib High Waist Brief - White

    AriesRib High Waist Brief - White$41.60S / M / L

  • Rib High Waist Brief - Black

    AriesRib High Waist Brief - Black$41.60S / M / L

  • Elis Sheepskin Bag - Orange

    AriesElis Sheepskin Bag - Orange$752.70One Size

  • Mini Drawstring Sheepskin Bag - Ochre

    AriesMini Drawstring Sheepskin Bag - Ochre$566.80One Size

  • Made Up Belt - Black

    AriesMade Up Belt - Black$123.50One Size

  • Made Up Belt - Red

    AriesMade Up Belt - Red$123.50One Size

  • No Problemo Socks - Aqua

    AriesNo Problemo Socks - Aqua$31.20One Size

  • No Problemo Socks - Black

    AriesNo Problemo Socks - Black$31.20One Size