Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 

SHOP MENS

 

 
  • Reversible Furry Leopard Parka - Leopard

    AriesReversible Furry Leopard Parka - Leopard$747.50S / M / L

  • Paisley Half Zip Fleece Jacket - Paisley

    AriesPaisley Half Zip Fleece Jacket - Paisley$473.20S / M / L

  • Paisley Cardigan - Black

    AriesPaisley Cardigan - Black$510.90S / M / L

  • Temple Logo Hooded Sweatshirt - Pink/Red

    AriesTemple Logo Hooded Sweatshirt - Pink/Red$406.90XS / S / M

  • Leopard Chain Hooded Sweatshirt - Leopard

    AriesLeopard Chain Hooded Sweatshirt - Leopard$309.40XS / S / M

  • Classic Temple Sweatshirt - Orange

    AriesClassic Temple Sweatshirt - Orange$244.40XS / S / M

  • Classic Temple Sweatshirt - Black

    AriesClassic Temple Sweatshirt - Black$244.40XS / S / M

  • Column Sweatpant - Pink Marl

    AriesColumn Sweatpant - Pink Marl$235.30XS / S / M

  • Aurora Silk Vest Top - Black/Multi

    AriesAurora Silk Vest Top - Black/Multi$396.50S / M / L

  • Print Half and Half Skirt - Black/Multi

    AriesPrint Half and Half Skirt - Black/Multi$508.30S / M / L

  • Aurora Silk Pyjama Pant - Black/Multi

    AriesAurora Silk Pyjama Pant - Black/Multi$453.70S / M / L

  • Paisley Fleece Track Pant - Paisley

    AriesPaisley Fleece Track Pant - Paisley$375.70S / M / L

  • Leopard Chain Sweatpant - Leopard

    AriesLeopard Chain Sweatpant - Leopard$266.50XS / S / M

  • Sans Print Longsleeve T-Shirt - White

    AriesSans Print Longsleeve T-Shirt - White$110.50XS / S / M

  • Basic Pocket Longsleeve T-Shirt - Black

    AriesBasic Pocket Longsleeve T-Shirt - Black$110.50XS / S / M

  • I Heart Aries Shortsleeve T-Shirt - White

    AriesI Heart Aries Shortsleeve T-Shirt - White$91.00XS / S / M

  • Satan Shortsleeve T-Shirt - Grey Blue

    AriesSatan Shortsleeve T-Shirt - Grey Blue$91.00XS / S / M

  • Classic Temple Shortsleeve T-Shirt - Khaki

    AriesClassic Temple Shortsleeve T-Shirt - Khaki$91.00XS / S / M

  • Leopard Print Mesh Top - Leopard

    AriesLeopard Print Mesh Top - Leopard$201.50S / M / L

  • Rib Tank Vest - Black

    AriesRib Tank Vest - Black$71.50S / M / L

  • Rib Tank Vest - Orange

    AriesRib Tank Vest - Orange$71.50S / M / L

  • Silk Pyjama Pant - Black

    AriesSilk Pyjama Pant - Black$557.70S / M / L

  • Snow Pant - Orange

    AriesSnow Pant - Orange$373.10S / M

  • Double Waisted Lilly Jean - Fuschia

    AriesDouble Waisted Lilly Jean - Fuschia$375.70Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Lace Brazillian Brief - Black

    AriesLace Brazillian Brief - Black$57.20S / M / L

  • Leopard Mesh High Waist Brief - Leopard

    AriesLeopard Mesh High Waist Brief - Leopard$68.90S / M / L

  • Rib High Waist Brief - Black/Black

    AriesRib High Waist Brief - Black/Black$53.30S / M / L

  • Rib High Waist Brief - Orange

    AriesRib High Waist Brief - Orange$53.30S / M / L

  • Rib High Waist Brief - White

    AriesRib High Waist Brief - White$41.60S / M / L

  • x New Balance Unbalanced Shortsleeve T-Shirt - Black

    Ariesx New Balance Unbalanced Shortsleeve T-Shirt - Black$104.00S / M / L / XL

  • x New Balance Unbalanced Shortsleeve T-Shirt - White

    Ariesx New Balance Unbalanced Shortsleeve T-Shirt - White$104.00S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - Black

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - Black$104.00S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - White

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - White$104.00S / M / L / XL

  • x New Balance 991 - Neon Yellow/Silver

    Ariesx New Balance 991 - Neon Yellow/Silver$286.00UK3 / UK3.5 / UK4 / UK4.5 / UK5 / UK5.5 / UK6 / UK6.5

  • x New Balance 991 - Orange/Silver

    Ariesx New Balance 991 - Orange/Silver$286.00UK3 / UK3.5 / UK4 / UK4.5 / UK5 / UK5.5 / UK6 / UK6.5

  • Butterfly Book - Josh Gordon

    AriesButterfly Book - Josh Gordon$52.00One Size