Layer Story

Build your seasonal look with confident cuts, updated silhouettes and elevated construction from Nanushka, Barena, Red Wing, and other premium brands.

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Strip everything right back... Let your outfit do the talking. FITS is all about great product, with great styling. We've put in the leg-work, so you don't have to...

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New-season items are already proving that bold colours are back in full force for SS20, with MM6, Aries, Comme Des Garçons and more injecting vibrant tones into their offerings. Shop our curated selection here...

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Over the Counter Culture

Leeds-born model Emily J O’Donnell has shot for the likes of Vogue Italia, iD China and LOVE magazine. After moving to Milan at two weeks old, Emily came back to the UK to study fashion styling and production at UAL, before eventually signing with prestigious agency Models 1. We spoke to Emily about her love of creative direction, the fashion industry, social media anxiety, and more...

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Books & Mags

New words and pictures concerning style and culture with a global view. Read all about it, flip through the latest magazines from Primary, Business of Fashion, The Face, and more...

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From DJs to designers, we go through the keyhole into the homes of some of the world's leading creatives to find out their tastes, what makes them tick, and how they live creatively...

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AW19 Edit

Dress for the occasion... Pair bold, printed dresses with statement footwear to form a distinctive silhouette.

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For the final Good Vibes of the year, Mount Kimbie step up and bless us with an exclusive "all 2019, all the time" mix of cherry-picked tracks. Que it, crank it, enjoy it...

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As the year draws to a close, we bring together our extended Goodhood family for another edition of our annual think zine, to find out the highs, the lows, the heroes/villains & where do we go from here…

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