MENS edit

STREETWEAR
ESSENTIALS

 

 

 

 

 

 

Sometimes it's better to focus on a few things done well than a lot done badly. That's why we're rounding up a selection of looks that'll never date. Whether it's a military jacket, corduroy pants, a striped tee or a colour pop beanie, we explore the streetwear essential looks that will never get old.

 

Champion Converse Goodhood

Champion Converse Goodhood

Beanie by Norse Projects, Sweater by Champion, Trousers by Stan Ray, Sneakers by Converse, Watch by Timex.


Champion Converse Goodhood

Champion reverse weave

Champion’s signature Reverse Weave Technology weaves their soft cotton blend yarn horizontally rather than vertically, ridding the garments of shrinkage. It’s what makes Champion sweatshirts superior, and able to hold their shape for a lot longer. It’s the sweatshirt’s sweatshirt.

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Converse

Converse chuck taylor 70's

It's not often that a brand can take an iconic shoe and actually make it better. But that's exactly what Converse have done. Thicker canvas and vulcanised soles provide enhanced durability. A higher sole gives you long-lasting comfort.

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Nanamica New Balance Goodhood

Nanamica New Balance Goodhood

Beanie by BEAMS Plus, Jacket by Nanamica, Trousers by Saturdays NYC, Sneakers by New Balance, Bag by Porter - Yoshida & Co.

 

 

Cords


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SATURDAYS NYC

Premium fine wale cotton corduroy pants. Straight leg. Rear button-and-flap pockets. Khaki colourway.

SOLD OUT

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SATURDAYS NYC

Light plum colourway. Straight leg. 4-Pocket construction. Belt loops. Tonal stitch detailing.

SOLD OUT

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Universal Works

Slightly tapered fit. 5-Pocket construction. Metal rivet detailing. Off-White/Ecru colourway.

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CORDS

BEAMS Plus

Extra-fine wale corduroy. Rich, royal navy finish. Tapered fit. Belt loops and copper rivet detailing.

SOLD OUT


Saturdays NYC Goodhood

Shirt by Saturdays NYC, Cardigan by BEAMS Plus, T-Shirt by Goods by Goodhood, Trousers by Tres Bien, Sneakers by Converse, Necklace by Mikia.

Saturdays NYC Goodhood


Saturdays NYC Goodhood

Saturdays NYC

Born out of a love for surfing, Saturdays NYC combines this with modern urban life, tied together with an overall minimal aesthetic and cut. The result is a harmonious blend of laid-back surf sensibility and New York edge played out through a selection of premium wardrobe essentials.

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Goods White Tee

Our Goods tee isn’t just any old tee. Built from mid-weight carded cotton and knitted loosely, it’s ultra-soft. The cotton’s slubs and open knit give it the feel of your favourite old tee, and with its boxy, draping fit, ribbed crew neck, and twin needle stitching it’s easily the ultimate classic. Not all t-shirts are born equal.

Shop Goods By Goodhood

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Beanie by Wood Wood, Shirt by Our Legacy, T-Shirt by Norse Projects, Trousers by BEAMS Plus, Sneakers by Vans, Bag by Flagstuff.

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Stripes & Military Trousers


STRIPES

NORSE PROJECTS

All-Over fine black and white stripes. Slightly wider crew neck. Norse Projects label tab at hem.

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MILITARY TROUSER

BEAMS Plus

Classic fatigue pant silhouette. Relaxed fit. Large patch Pocket Detailing. Durable cotton twill.

SOLD OUT

STRIPES

Norse Projects

Premium heavyweight cotton. Tonal stitch detailing. Slightly wider crew neck.


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MILITARY TROUSER

Stan Ray

Durable, hard-wearing, affordable, These pants stay true to their original aesthetic.


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MENS-MILITARY_JACKET_STAN_RAY-BASICS

Beanie by Saturdays NYC, Jacket by Universal Works, Sweater by CMMN SWDN, Trousers by Stan Ray, Sneakers by Vans, Bag by Eastpak x Undercover.


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military jacket

The military jacket is one of the menswear classics and with good reason. Suitable for all-year wear, featuring a wealth of pockets and practical detailing, and constructed with durability in mind. Brands such as Universal Works and Folk produce their own refined takes on the classic silhouettes, with premium soft fabrics suitable for daily wear. 

Shop MILITARY Jackets

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stan ray

Stan Ray is one of the quintessential American workwear brands, having manufactured their range of classic fatigue and painter pants in Crockett, Texas since 1972. They stay true to their original aesthetic, providing well-made, hard-wearing pants with classic styling, and available in a range of classic colourways including khaki, olive, and off-white. 

Shop Stan Ray

 

 

Colour-Pop Beanie


COLOUR POP BEANIE

Norse Projects

Dry UK lambswool yarn. Fine ribbed knit. Norse Projects label tab at cuff.


SOLD OUT

COLOUR POP BEANIE

BEAMS Plus

Chunky ribbed knit. Bright orange wool. Subtle melange effect. Minimal branding.


SOLD OUT

COLOUR POP BEANIE

Saturdays NYC

Premium cotton/cashmere blend. Ribbed knit construction. Subtle woven label at cuff.

SOLD OUT

COLOUR POP BEANIE

Norse Projects

Extra fine merino wool. Bright oxide orange/red colourway. Subtle woven label at cuff.

SOLD OUT

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Beanie by Norse Projects, Jacket by YMC, Sweater by Norse Projects, Shirt by Norse Projects, Trousers by Stan Ray, Shoes by Vans, Bag by P.A.M. (Perks And Mini).

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NORSE PROJECTS

Inspired by their Nordic homeland, as well as classic workwear and military silhouettes, Norse Projects embodies the true Scandinavian design aesthetic; clean lines, quality materials, and minimal fuss. The brand excels in offering all the essentials, all whilst focusing on premium fabrics, quality construction, and superior craftsmanship.

Shop NORSE PROJECTS

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MILITARY WATCH

Steeped in history, the military watch has truly stood the test of time. Brands such as Timex were standard issue in the US military, designed to withstand the extremities of the battlefield and so come packed with heaps of practical detailing, such as lightweight casing, durable nylon straps, quartz movement, deep water resistance, and a whole lot more.

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Black Sole Sneakers


BLACK SOLE SNEAKER

VANS

Rich port/burgundy suede upper. Vans UA Old Skool silhouette. Tonal side stripe and stitch detailing.


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BLACK SOLE SNEAKER

S.W.C.

Plimsol-inspired design. Black hairy suede upper. Slightly chunkier outsole. Subtle white stitching.

SOLD OUT

GORE-TEX

Vans

Vans Vault OG SK8-Hi. GORE-TEX lining. Tonal leather side stripe. Embossed checkerboard effect.


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BLACK SOLE SNEAKER

Converse

Signature One Star silhouette. All-black mono colourway. Tonal stitched star to side.


SOLD OUT

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Jacket by Norse Projects, Sweater and Shirt by Folk, Trousers by BEAMS Plus, Sneakers by Common Projects, Bag by Bag 'N' Noun.

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SNEAKER SHOE

The sneaker-shoe is characterised by a clean aesthetic that makes it equally suited to the office as it is to going out. Brands such as Common Projects focus on premium construction, minimal branding, and subtle detailing, meaning you can wear these shoes everywhere and anywhere.  

Shop PREMIUM SNEAKERS

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GORE-TEX

GORE-TEX is no ordinary material and has really come to prominence in recent years. Probably because it’s the best in class waterproof material ever made. Technologically advanced, and more environmentally friendly than ever, it’s the go-to for technical outerwear from brands such as The North Face, Nanamica, Norse Projects and more. And it’s no wonder; GORE-TEX doesn’t just collaborate with any old brand...

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Gore-Tex JACKETS


GORE-TEX

Nanamica

Premium GORE-TEX treated cotton. Zip fastening and buttoned storm flap. Drawstring hood.

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GORE-TEX

Nanamica

Premium Beige GORE-TEX treated cotton. Long length. Fully lined. Storm flap and adjustable cuffs.

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GORE-TEX

Norse Projects

PA6 GORE-TEX treated nylon. 700 Fill USA standard goose down insulation. Waterproof seam finishing.

SOLD OUT

GORE-TEX

Vans

Vans Vault OG SK8-Hi. GORE-TEX lining. Tonal leather side stripe. Embossed checkerboard effect.

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GOODHOOD-MENS-KNITWEAR-BASICS

Shirt by YMC, Sweater by Folk, Trousers by BEAMS Plus, Shoes by Paraboot.

GOODHOOD-MENS-KNITWEAR-BASICS

 

 

Lambswool Knitwear


LAMBSWOOL KNITWEAR

Universal Works

An oversized, fisherman jumper inspired fit. Knitted from a chunky slub-textured lambswool.

SOLD OUT

LAMBSWOOL KNITWEAR

NORSE PROJECTS

Grey melange labs wool yarn. Ribbed neck, cuffs and hem. Set-in sleeves. Subtle woven label to hem.

SOLD OUT

LAMBSWOOL KNITWEAR

NORSE PROJECTS

Brushed Scottish lambswool yarn. All-over stripe patterning. Seamless knit construction. Ribbed neck.

SOLD OUT

LAMBSWOOL KNITWEAR

NORSE PROJECTS

Premium Scottish lambswool. Traditional Fair Isle patterned knit. Seamless tubular knit for superior comfort.

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