Thrasher Magazine has been the bible of the skateboarding world. Thrasher - Maximum Rad: Iconic Covers of Thrasher Magazine is a collection of thirty years’ worth of outrageous, memorable, iconic, and collectible covers from Thrasher magazine that caught every skater kid’s eye and became the most treasured records of the history of the skate scene. To reflect back on some of these iconic works of art The Goodhood Store sits down with London's own Palace Skateboard's boss Lev Tanju to talk about his favourite Thrasher covers of all time and a little about skateboarding in the capital.
The Goodhood Store: In your opinion how important has Thrasher been for the skateboard community?
Lev Tanju: I suppose it's been hugely important in America, and although it can feel like we're quite distanced from all that over here, Thrasher's aesthetic and it's ethos have definitely had a big influence on skateboarding everywhere. Thrasher's just not like any other skate magazine out there. Once Big Brother went, it took up the mantle of being that aggy, shit-talking anarchic voice, and it's stuck to its guns and always been sick.
LT: Thrasher Magazine: May 2007 "Possibly the trillest white man on a skateboard; this is a perfect cover for me. Clean and crisp; no list of names who you've never heard of plastered all over the page, just a rad photo of one of the baddest men on a skateboard, jumping down stairs that are so big that you actually get tired walking up them."
GHS: For The Goodhood Store Thrasher magazine represents a certain ideology that back in the day was exclusively represented by skateboarding, what does/did it mean to you?
LT: "Thrasher seems to have always been around and it's always had this rad raw presence. I've never really thought about it all that much but I've just been into it since I was a kid. The Thrasher Skater of the Year Award is always a major deal too."
LT: Thrasher Magazine: June 1998 "Mike Carroll doing a banging front crook in San Francisco: that was a trill cover. Everyone knows Carroll is one of the all-time bosses."
GHS: The majority of the covers you have picked are from the late 90’s. What was skateboarding like in London 10 years ago and how has it changed?
LT: "Skateboarding in London 10 years ago was amazing, The South Bank (iconic skate spot on the South Bank of the River Thames) was just the best spot ever and it was lit up all night every night. The scene was different too because the South Bank wasn't such a tourist attraction as it is these days, it was kind of sketchy down there. I guess everything changes. Nowadays I'm not lurking around at the South Bank for 12 hours a day so I guess I don't see everything and all the new kids that are coming up. I don't think skateboarding has changed too much in London, its just way more accepted now and there are skate parks popping up all over the place."
LT: Thrasher Magazine: October 2000 "Mike Carroll doing a banging front crook in San Francisco: that was a trill cover. Everyone knows Carroll is one of the all-time bosses."
GHS: What makes British skateboarding unique?
LT: British skateboarding is all about raw spots, shit weather and just being literally thousands of miles from the blue-skied skate-perfect Californian dream that you see so often on the cover of magazines like Thrasher. It's rugged and just kind of tougher to get shit done here.
LT: Thrasher Magazine: July 2001 "Another frontside noseslide: Stevie Williams on the cover of Thrasher is some chronic shit. Luh Dat!"
LT: Thrasher Magazine: Jan 1998 "This skeleton man cover is kind of dodgy, but it's one of my all time faves because it was the first skate magazine I ever bought, from the corner shop near my house."
LT: Thrasher Magazine: July 1999 "WHAT THE FUCK?!? Man, I've never even seen this cover before. Marcus McBride in a white doo rag doing an ollie into what looks like a properly gnarly hill. This is my new all time favourite cover ever!"
Organized chronologically, and including every cover published in Thrasher’s first thirty years—even long out-of-print and hard-to-find collectible issues—the book at last reveals the stories behind these legendary cover-photo shoots, as told by the skaters, photographers, and editors who made these the most iconic mementos of skate culture. Buy Thrasher Maximum Rad